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Hockey World Cup 2018 Opening Ceremony: Here' all you need to know about the curtain-raiser event, be it live streaming, telecast or celebrity performances

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India are set to host the world's top 16 teams as the Hockey World Cup gets underway in Bhubaneshwar on November 27. The 14th edition of the World Cup will see India aiming for their first title in 43 years, with the 1975 Malaysia triumph being the only occasion when they returned with a Gold medal after beating Pakistan 2-1 in the final. The 2018 Hockey World Cup will start off with glitz and glamour as Bollywood celebrities including Shah Rukh Khan, AR Rahman and Madhuri Dixit are set to perform at the Kalinga Stadium. 

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Over the past year the state of video, according to GroupM’s latest report, has seen little material change, but the reasons and means of that change are becoming clearer.

Key findings include:

There is still a place for the big screen

The young may yet return to the main screen. They are already saturated with smartphones, and screen size is a binding constraint. Big screens encourage viewing, particularly for SVOD, YouTube and sports.

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Thugs of Hindosthan
Ads on Thugs of Hindosthan

You know every time Aamir Khan comes up with a film, it's anticipated to be nothing short of extraordinary. After all, he's not referred to as the 'Perfectionist' of Bollywood just like that. He is known to invest years in a film he truly believes in and make sure it becomes the most awaited on. Thugs Of Hindostan has been no exception. Aamir, along with his ensemble cast comprising of Amitabh Bachchan, Katrina Kaif and Fatima Sana Shaikh have been making this film since the last 2 years and now that it has finally hit the screens, the only hope is to see it do well at the box office and get accepted by the audience.


Vijay Krishna Acharya (Victor), the writer-director of the all-time YRF blockbuster DHOOM:3, teams up once again with Aamir Khan in THUGS OF HINDOSTAN along with Amitabh Bachchan to give the audience a never seen before experience of larger than life filmmaking. This YRF film holds a double bonanza by bringing together Amitabh Bachchan and Aamir Khan together for the first time ever. That in itself, is film lore in making. The film is set to treat audiences across age groups with the biggest jaw-dropping action sequences seen by audiences on screen to date. With its edge-of-the-seat thrills and an epic adventure and war on the seas, the film is set to light up this Diwali. Written by Official Source

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It's become painfully (stabbingly) clear that a lot of technical school corporations and "disruptive" startups—and even established corporations attempting to vie with the newbies—could use a replacement form of CCO: a chief consistency officer.

If that is too refined and/or too suggestive different CCOs UN agency would possibly already get on board, however a couple of CDJCAO (chief don't-jerk-customers-around officer). Or a CLNDUCNO (chief let's-not-drive-users-completely-nuts officer). or even let's keep it super direct: CSO (chief mental health officer).

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Women-Advertising-Ideas Blog

The advertising sector in our country has shown several indications of evolving for the better and gender targeting is one of the oldest forms of demographic targeting. The recent spurt of commercials for women have managed to explore different channels of media creatively not only to sell their products but also deliver a very strong and bold social message to break the stereotypical gender role in the society from only demureness and tenderness of women portrayed in ads like Surf, Hawkins, Ponds talc etc. to sensuousness and strength in ads like ‘TVS Scooty’ and Axe Deodorants.

Here are a few interesting ads targeting women because the companies have taken the risk of doing something different, shedding the tried and tested.

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