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Women-Advertising-Ideas Adview Blogs || Read Me

The advertising sector in our country has shown several indications of evolving for the better and gender targeting is one of the oldest forms of demographic targeting. The recent spurt of commercials for women have managed to explore different channels of media creatively not only to sell their products but also deliver a very strong and bold social message to break the stereotypical gender role in the society from only demureness and tenderness of women portrayed in ads like Surf, Hawkins, Ponds talc etc. to sensuousness and strength in ads like ‘TVS Scooty’ and Axe Deodorants.

Here are a few interesting ads targeting women because the companies have taken the risk of doing something different, shedding the tried and tested.

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Missed your opportunity to advertise in cinema halls during Race 3? Not to worry; Sanju might be the correct magic wand for you. Don’t believe us? Have a look at the Google search trend comparison for Sanju vs Race 3 over last one month.

Search trend for Sanju

 

Still, have doubts? Check the Youtube Trailer View Statistics for blockbuster movie trailers of June-July 2018

Trailer views of Sanju

Why should you opt for Cinema Advertising during ‘Sanju’ movie?

As a movie theatre advertiser, you would get the best Return on Investment only when the movie is sold out at the ticket counter. This is directly related to the collection of the movie at the box office. Hence, it is always beneficial for the advertiser to target movies that look promising at the box office.

You should target ‘Sanju’ for Cinema Advertising because:

  1. The movie seems to be promising in terms of the collection as proved by the warm reception the trailer has got.
  2. It is a Rajkumar Hirani movie. Rajkumar Hirani is known to deliver many hit movies like PK, 3 Idiots, Munnabhai MBBS etc.
  3. Ranbir Kapoor’s looks and acting in the movie is already a USP for the film. Apart from Ranbir, a number of popular and critically acclaimed actors are part of the cast.
  4. The film is based on the real-life story of one of the most controversial Bollywood actors, Sanjay Dutt. Hence, it would definitely be a crowd puller.
  5. Since the movie is set in 80-90s, the audience would be a mix of age groups.

Interesting fact: Based on Google Trend data for the last month, following states have carried out most number of searches about the movie ‘Sanju’ (No, it’s not the top Hindi Speaking States)

  • Jharkhand
  • Odisha
  • Maharashtra
  • Uttarakhand
  • Delhi
  • Karnataka
  • Assam
  • Jammu & Kashmir
  • West Bengal
  • Uttar Pradesh

Planning to advertise in Cinema theatres running Sanju? Looking for advertising rates to play your advetisements in theatres playing Sanju?

Select your geography and cinema chain to get best rates, please check this link https://www.theadview.com/ad/cinema.html

Rates are available to advertise in chains like PVR, Inox, Big, Cinepolis and others during Sanju. You can also mail your query to This email address is being protected from spambots. You need JavaScript enabled to view it..

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AAMAAwDGAAoAAQAAAAAAABDuAAAAJGQ0MGNmYzQ0LTc4MDEtNGNiNC05ZTlhLTA4YjVhMjU3MmVmNQ Adview Blogs || Read Me

Get rates and details for advertising in stadiums while cricket matches are being played and telecast on Televisions. As a Cricket Frenzy nation, all of us must have noticed those ads running at the boundaries or on the Giant Screens inside the cricket stadium. Now find how to advertise on those in-stadium boards, ground sides, ground paintings and LED screens. You will find list of all media options available to advertise in the cricket stadiums, their rates, how to book the ads and special packages. It is important to note that rate varies with every tournament and also the teams that are playing. For e.g. advertising rate for in cricket stadium branding for an India Australia test match would be different from India Bangladesh test match cricket. 

As a media agency who deals in in-stadium branding, you can be assured of best rates and proper planning. Contact us to check best rates, availability and to understand how to execute ads inside cricket stadiums while the matches are being telecast. Visit: https://www.theadview.com/tvads

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Google new AI to place ads across the internet

Google's ubiquitous AdSense ads are already heavily automated by their nature (they're targeted based on a look at a site's content), but it's taking that hands-off approach one step further. The search firm has officially launched Auto Ads, a system that uses machine learning to not only determine the types of ads you see, but how they're placed. The AI technology will decide how many ads are appropriate for a page and where to put them. Advertisers have to give up control, but Google has bet that they won't mind the results. A long beta test saw publishers rake in an average of 10 percent more revenue.

There is a concern that trusting AI could create problems. Beta testers complained about ads crowing their pages, and there's always the concern that it'll serve fake ads or other dodgy promotions. While this could give small ad publishers an easy way to reach a wide audience, it raises the possibility of inappropriate ads not only surfacing on a website, but getting prominent placement. You may see more of the ads you'd actually want to click, but only if Google can be sure that its machine learning technology makes good judgment calls.

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