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The Most Watched Ads on YouTube in 2017
The Most Watched Ads on YouTube in 2017 || AdWar the Winners

"I do not regard advertising as entertainment or an art form but as a medium of information."

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.

You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple). Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India.

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Indian Health tech
Indian Healthtech

It is not surprising anymore that when you visit your doctor or physician, you may find him using an iPad to note or store your medical records. Rapidly transforming medical technology and the availability of technology diagnostic and therapeutic equipment together with changing practice pattern of doctors has revolutionized the way health care is being delivered today. The technology shift has cast itself over the field of healthcare, bringing with it a digital transformation in the way doctors and patients interact. The integration of information technology and network have now become the center of the "new era" where both, digital and human aspects, are pivotal to the complete patient experience. 

Today, patient care experiences are top of the mind in the healthcare industry across the globe. According to a report by Frost and Sullivan, India's healthcare information technology market is expected to hit $1.45 billion in 2018, more than three times the $381.3 million reached in 2012. Due to the increasing convergence of technology and healthcare, there is a huge opportunity for providers to improve the patient experience and operate more efficiently due to the augmented association and information sharing among providers. Healthcare technology solutions are able to modernize medical care, reduce costs, avoid redundant or duplicate tests /procedures and mechanize manual processes. 

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Mobile App Development Trends To Hit The Market In 2018
Mobile App Development Trends To Hit The Market In 2018 ||

Not so long back, we all were discussing what is going to be a big hit in terms of mobile app development trends of 2017, and now in no time, we are at the end of the year. So now when the New Year is about to start it will also bring the new trends for the mobile app development industry. To stay ahead in the competition and successfully run the mobile development companies, you should be well aware of the top trends of 2018.

App Development market has been the field which has witnessed constant innovative and unique modifications and thus has been the center of attraction for all the latest trends. 2018 is also expected to be the year which will provide the necessary help to the app development industry to be the talk of the town with its innovative trends. Let’s straightaway check the mobile app development trends that are going to be the biggest hit for the industry in 2018.

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Indian Coal Industry
Indian Coal Industry || Adview Blog, Behind the ad

India has a long history of commercial coal mining covering nearly 220 years starting from 1774 by M/s Sumner and Heatly of East India Company in the Raniganj Coalfield along the Western bank of river Damodar. However, for about a century the growth of Indian coal mining remained sluggish for want of demand but the introduction of steam locomotives in 1853 gave a fillip to it. Within a short span, production rose to an annual average of 1 million tonnes (mt) and India could produce 6.12 mts. per year by 1900 and 18 mts per year by 1920. The production got a sudden boost from the First World War but went through a slump in the early thirties. The production reached a level of 29 mts. by 1942 and 30 mts. by 1946.

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tech-in-India Blog 

There's no question that consumers are increasing the amount of time they spend consuming digital media, while advertisers are increasing their ad budgets into digital channels. What may come as a surprise, however, is the complexity of the interconnected web of companies involved in the process of delivering digital advertisements to end users. Collectively, these companies are known as “advertising technology,” or “ad tech” for short.

Ad tech companies are intermediaries between advertisers and publishers and add value to the ad delivery process by consolidating inventory, automating workflows, and offering precise targeting capabilities at scale. The automation of ad buying is also known as “programmatic advertising” — that is, using technology and software to buy digital ads. Programmatic ad spend in the US is quickly ramping up: It will top $20 billion this year and reach $38.5 billion by year-end 2020. 

But ad tech's ascendancy isn’t without its drawbacks. The advertising industry in India is dominated by two main players: Facebook and Google. As a result, ad tech players are fighting for a pretty small piece of the revenue pie, one of the many drivers of increased consolidation in the space.

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