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appneed Blog

You might be wondering: Why would my business need or benefit from a mobile app?

38 to 39% of marketers asked in a mobile marketing survey said “Their primary purpose in creating an app was improving customer service” and 25% said it is to increase revenue.

Here are our top 10 reasons why you must consider building a mobile app for your company:

Now, in the year 2017, having a website that isn’t mobile-friendly means kissing leads and customers goodbye. In order to stay competitive in the current market, businesses need to create user-friendly purchasing journeys and tailor user engagement based on what device is being used. If a certain company doesn’t follow this golden rule, then its competitor will, while taking customers with it.

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"Anything is possible if you start."

forest-man Blog

An exceptional, genuine and a compassionate person who surrendered his life to give. Walking alone in the path of selflessness and humility is a true story of a man named Jadav ‘Molai’ Payeng. This man has single-handedly created a thriving, 550-hectare forest from a 'barren' sandbar in the middle of the river Brahmaputra of Assam.

Payeng, belongs to the Mishing tribe and since 1979 Jadav has been planting trees. His forest is larger than Central Park NYC (341 hectares). His forest has transformed what was once a barren wasteland, into a lush oasis. This place is full of trees Jadhav has planted them himself. In beginning, he found planting trees very difficult and time-consuming but later it became much easier for him as he started getting seeds from trees themselves.

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ui-ux Blog

“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’

#User #Interface & User #Experience


The design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what he or she actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.

Design-related roles exist in a range of areas from industrial design (cars, furniture) to print (magazines, other publications) to tech (websites, mobile apps). With the relatively recent influx of tech companies focused on creating interfaces for screens, many new design roles have emerged. Job titles like UX or UI designer are confusing to the uninitiated and unfamiliar even to designers who come from other industries.

A given design problem has no single right answer.

Let’s attempt to distill what each of these titles really means within the context of the tech industry.

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seo1 Blog

Each website is unique in its own way and targeted audiences, hence TheAdview offers yearly/Monthly Search Engine Optimization (SEO) plan that is suited to your business. We optimize websites for audiences searching your services and not just to achieve top rankings. With all the advances and artificial intelligence applications Google has done in the last years, it is agreed they have set the standard to follow by other companies, on the challenge of developing the smartest search engine.

What is next? Where do we go from here? The application of new techniques of Artificial Intelligence such as query expansions, object recognition, and new natural language selections, will definitely impact how searches are performed and the capacity of the retrieval engines of learning even more based on stats info, therefore improving even further the machine learning process.

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Introduction to Indian Ad Industry || Adview Report


The Indian advertising industry has evolved from being a small-scale business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, Advertising spends in India to grow 12% this year (The Economic Times).

The Indian government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favorable business environment. Also, proposed licenses for new banks and better market sentiments render the advertising and marketing industry in India a fertile space.

Our Market size || How big is it

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