Television Ads

This is your only Window to the World

Client 1
Client 1
Client 1
Client 1
Client 1
Client 1

TheAdview - A TV Advertising Start Up

TheAdview is a Television advertising Start Up. We provide the best and lowest advertising rate for TV advertising to our clients. Through our tie-up with more than 700 TV channels across India, we assure the best-discounted advertising rate when placing an ad in Television through TheAdview. You can contact us for best discounts for TV ads and to execute your Television advertising campaign. You can contact us either online, or by sending a mail to care@theadview.com.

Why Adview TV Ads?

Fast Ad processing

Fast

Unbiased Recommendations ads

Unbiased Recommendations

easy & flexible to manage ad

Easy & Flexible

Reliable Partner

Reliable

Transparent Reporting

Transparent Reporting

We fit in your budget

Optimized & Affordable

Television Advertising with The Adview

With Adview Tv Ads, you can now:

Advertise on National TV channels at a very affordable cost

Advertise on National TV channels at a very affordable cost

Advertise in specific regions of your choice

Advertise in specific regions of your choice

Grow your business by reaching target customers

Grow your business by reaching target customers

Get assistance in creating a TV commercial

Get assistance in creating a TV commercial

Advertising options in Televisions

Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers and Aston Bands. When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. Rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.

Advertising options in Televisions

Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers and Aston Bands. When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. Rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.

You can have a look at television ad type video examples by clicking

Regular FCT Ad
Scrollers Ad
Aston Band
L Band
Teleshopping ad

Samples

Cost for advertising in Television

 
Cost for advertising in Television depends on the number of viewers for that particular channel. The rate for television advertising is always quoted as the amount that an advertiser needs to pay for playing a 10 sec ad once. For e.g: If Aaj Tak rate for advertising is Rs 500, it means that an advertiser needs to pay Rs 500 for playing the ad once. The cost for TV advertising also varies with the time of day. Time bands when more viewers are present costs more to advertise. Time band with the highest viewership is termed as Primetime bands for TV advertising. Another popular term used in TV advertising is 'Run of the Day part', also known as RODP. In RODP, the ads get equally distributed through the day. You can find the advertising rate on TV for Prime Time and Non-Prime time on TheAdview. Advertising rates in television also vary for HD and Non HD connections. Cost per reach is higher for HD channels but due to less viewership for HD channels as compared to Non-HD channels, 10 sec rate for HD channels is lesser than SD channels. Television advertising cost also changes with the time of year. Advertising cost goes up for certain categories depending on the time of the year. Business TV channels charge a premium for advertising during the budget season.
Image

Television advertising ad format

To play their ad in television, advertisers need to provide their ad in .mov format. Specification of the video ad for Television ads varies across the TV channels. However you can follow the table table for ad format of most of the channels. Folllowing ad format works for Star HD channels and most of the popular television channels in India.

Container

MXF for XDCAM HD422

GOP

Long GOP

Bit rate type

CBR

Video Codec

XD CAM HD 422

Video bit rate

50 Mbit/s

Width

1920

Height

1080

Frames per second

50 fps or 25 fps

Aspect Ratio

16:9 (Full Frame only)

Audio Codec

PCM and Dolby E

Audio sample rate

48 kHz

Bits per sample

24 bits; Dolby E always 20 no. of Audio channels 4 tracks as per 1.2

Advantages of advertising in Television

Television advertising is the favorite advertising vehicle among all advertisers. It is a brand's dream to place their ad on TV. Television advertising adds certain credibility to a brand. TV advertising offers a very low cost per reach. With video format of ads, one can engage with the customers in a very entertaining way through advertising in TV. For an advertiser wanting to reach out to Pan India, no other advertising medium is more effective than Television.  Brands can also integrate their products with the programs thereby reaching out to their target group in a less intrusive way.

Viewership and monitoring Television advertising

Television viewership and monitoring of ad in India is provided by BARC for a fee. BARC stands for Broadcast Audience Research Council. BARC is an industry body, to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. Advertisers can ask their Television advertising agency to provide the reach of television and effective reach for their ad campaigns. BARC also reports the time at which your ads were played on TV.

FAQ

The only way to keep yourself from making assumptions
is ask questions
I.How much does it cost to advertise on a Television?
The cost of advertising in Television varies greatly. The cost would depend on the channels, time band and the ad format. Starting cost for advertising on TV is Rs 200 per 10 sec and going up to few lakhs for a 10 sec ad.
II. How do I know the viewership of a Television?
III. How do I get discounts while advertising in Televisions?
IV. Will Television agencies help me design my ad?
V. How many days in advance do I need to book my Television ad?
VI. Are the Television advertising rates mentioned the best rates?
VII. In what format do Televisions accept ads?
VIII. Can I cancel the ad once booked?
IX. What steps needs to be followed to place an ad in Television?
X. How would I know if my ad was played?

Office Address

48, Southern Ave,
Kalighat, Kolkata
West Bengal 700029
SAC Code : 998361

Contact Us:
+91 9382460959
care@theadview.com
Image
Graphic | Web & App | Media | Branding | Marketing | Event
© 2017-2018, TheAdview, Pivot Net Technologies Pvt Ltd or its affiliates

Search