Cost for advertising in Television depends on the number of viewers for that particular channel. The rate for television advertising is always quoted as the amount that an advertiser needs to pay for playing a 10 sec ad once. For e.g: If Aaj Tak rate for advertising is Rs 500, it means that an advertiser needs to pay Rs 500 for playing the ad once. The cost for TV advertising also varies with the time of day. Time bands when more viewers are present costs more to advertise. Time band with the highest viewership is termed as Primetime bands for TV advertising. Another popular term used in TV advertising is 'Run of the Day part', also known as RODP. In RODP, the ads get equally distributed through the day. You can find the advertising rate on TV for Prime Time and Non-Prime time on TheAdview. Advertising rates in television also vary for HD and Non HD connections. Cost per reach is higher for HD channels but due to less viewership for HD channels as compared to Non-HD channels, 10 sec rate for HD channels is lesser than SD channels. Television advertising cost also changes with the time of year. Advertising cost goes up for certain categories depending on the time of the year. Business TV channels charge a premium for advertising during the budget season.